My husband and I have been involved in an Internet Network Marketing for a long time, and for most of those years, we’ve used ‘purchased’ leads to build our business. By ‘purchased’ leads, I mean those you buy from a lead firm. Over the last few years, we’ve found that leads are not nearly as good as using the search engines. Read on to find out why they’re not as good.
Purchasing Leads
A purchased lead for an Internet Network Marketing is a individual who’s filled out a questionnaire online asking for details about a home based business. A lead vendor has gathered this lead from marketing they do on other folks’s[/spin] websites or from email messages they’ve sent out to folks who’ve indicated they are interested in starting a business. The questions the individual (lead) answers on the questionnaire are thing, and don’t usually ask for specific details like ‘what kind of business would you like?’
Anyway, so the vendor generates the leads, then sells them to the lead companies, who then sell them to the home business owners. By the time the home business owner receives the lead, it’s been at least 3 or 4 days, and sometimes weeks or months since the lead first filled out the questionnaire. The leads might even (usually are) shared with others or perhaps sold a few times, to different companies.
Look at this from the Lead’s perspective
Meanwhile, this individual (lead) is either still looking for a home business opportunity, or perhaps they’ve given up because they’ve filled out so many forms. They may have received so many phone calls from all this activity and are just totally overwhelmed. In addition, none of the offers of businesses may be precisely what they want.
Using the Search Engines
Nowadays, most folks online know how to type a few words into search engine, so they can find what they want. And, most of the time, the search engines come up with relevant details. So, this individual (lead) may decide they’ll forget about all those folks who’ve contacted them, and they’ll just type into google (or some other search engine) what they want.
Find precisely what they want from Search Engines
Maybe this individual knows all the benefits of an Internet Network Marketing Business so they would really like to do that. He or she also likes the idea of marketing energy drinks, so they type in ‘MLM energy drinks’ and arrive at your blog on energy drinks. You have this little advert on your blog, which leads to a site with your home business opportunity and a free tour they can take. They have a good look at everything, and because it’s precisely what they’ve been looking for, they join right away.
What happened to the Lead you Paid for?
All those different business owners who paid for two or three dollars for this lead end up with nothing. Why? There are probably two reasons:
1. When this individual (lead) filled out all those forms, he or she was looking for a home business right at that moment, but then they got bombarded with the details a few days or weeks later.
2. The details they received wasn’t specific to what they wanted, it was thing. They may not want an MLM business or they might not want to work in someone’s nutritional dog food business. They want to do whatever they want, not what someone else is trying to sell to them.
So, can you see how getting your blog or website into the search engines is a good idea, if you want to build your business simply and easily? You can attract folks who really want to do whatever you’re doing, and you will save yourself a lot of time talking to leads who don’t really want what you have.
