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How to Ebay, Part 2
When making your listing, make it stand out. Go
download Turbo Lister for free, or one of ebay’s other
seller tools. These will give you templates, designs,
allow you to adjust size and color of your fonts, etc. –
all without having to use HTML. Also, you can save and
organize your listings. Organize them into folders and
save them. It will allow you to find the listings you
want, and upload them all together quickly rather than
one by one. It saves a ton of time. Also, if you sell
lots of different items, you can save your listings so
that if you get an item that is similar in the future,
you can take your old listing and use it as a template,
again saving time. I would say that Turbo Lister is an
essential tool if you plan on selling much on Ebay.
When uploading your listings, keep in mind that they
will end at that time, x days later. 1,3,5,7, and
10-day auctions are your choices, use them all. It's
good to have auctions ending every day, at least a
couple, but the best day to end them on is Sunday. A
good chunk of your listings should end on Sunday. You
may want to have the same item ending at 10 am, noon, 2
PM, 5 PM and 8 PM. Experiment with times and see what
works best for you. I have found Saturdays to be the
worst day to end auctions. Also keep in mind the
different time zones. 6-8 PM seems to be a prime time,
but it is 6-8 PM on the East Coast when it is much
earlier on the West. Experiment with this in mind as
well.
It’s key to know what sells when. If an item
regularly does not sell on a particular day, you are
wasting money listing it. Don’t get the wrong idea,
however. Items seem to sell in cycles. If you only try
to sell an item once or twice, you may have caught a bad
part of the cycle. You can also try changing the title,
the picture, the price, the shipping, etc. All of these
things matter, although you may not believe it right
now, you will realize it later. Also, some items you
will not sell every one you list. If you sell a lot,
shoot for one out of three or four. If you can’t sell
more than one of three or four, you probably should not
order more of that item.
Another matter to consider is
international shipping. Decide if you want to do this.
If so, make additional money on that shipping. You may
have to fill out customs forms and physically go to the
post office and wait in line. You will sell more items
if you ship international, but be sure to be compensated
for that extra time. Decide what you want to do, and
make it clear where you sill ship in your listing.
Shipping will become one of your main jobs once you
have built an inventory, and probably even before that.
Get a system. Get your shipping supplies on Ebay; they
are much cheaper there than at a local office supply
store. Bubble mailers are my favorite way to ship
items; they are protective, light and inexpensive.
Jiffy-Lite is a pretty good brand, they are light and
the seals are consistently sticky. Also, you can get
free shipping supplies form the USPS. Try to use flat
rate envelopes a lot. The cost is always the same
regardless of the weight. And the envelopes are free.
They also have various sized boxes and other envelopes
as well, all free and delivered to your door. Go find a
rate map and a postage scale. Anything under one pound
is easy. You can drop these in any mailbox, or give
them to your postman. Anything over a pound is a bit
trickier. These go priority mail and must be taken to
the post office counter. The exception, however, is at
your fingertips. You can print out labels with postage
from your Paypal account. Now these packages can be
dropped in any mailbox or picked up by your mailman.
You can ask for a pickup for free one day in advance
online at usps.com. You also get free delivery
confirmation when shipping this way through Paypal. For
money order payments, you can go to the USPS website
and, after registering, do the same. This will save you
an incredible amount of time if you ship heavier items,
as there is usually lines at the post office. Anything
over a pound that fits should go in a flat rate
envelope. Everything else gets weighed and then you can
input the weight manually and let the proper postage be
calculated for you. This is nice because it keeps your
business expenses in one spot and you can monitor them
yourself online in your Paypal account.
Over time, you will develop your own system, and as
this happens you will streamline this process. You will
have plenty of practice with which to work with. One
point to make here, however, is that this is an expense
you have some control over. Find the best and the
cheapest way to ship. If you can save a dollar on
shipping, that’s great. What’s better, though, is when
you can save that one dollar on shipping five hundred
items a month, giving you an additional $500 in profit.
Even if you can save only twenty cents on each item by
buying your packaging in bulk, that will add up once you
begin selling with a purpose. There are not many costs
that you can have control over, take advantage of this
one and always look for ways to save, even if it is only
a penny here and a penny there.
Returns is a subject that I won’t say much on.
Decide for yourself what your policy will be. A good
policy is to take almost anything back for almost any
reason. Really try to take everything back because bad
customer service leads to negative feedback.
Be sure to keep track of all your sales. I log in
the item number, the buyers address, what they bought,
how much I received for it (including shipping charges)
and if sales tax was paid. If you live in a state that
collects sales tax, you must collect it on every sale in
that state. Laws vary state to state, but generally you
have to collect sales tax on the total amount collected,
which includes the shipping. So if you sell a $40 item
with a $10 shipping charge, you must collect tax on the
whole $50 collected. Don't take my word for it, go find
out your local laws.
Also keep receipts for everything. Postage,
supplies, inventory, mileage, etc. You can write this
off, but its best to keep track of it all with receipts.
Feedback. Once you have some, it’s nice, but don’t
get too upset if a negative is left for you. No matter
how hard you try, you can’t please everybody all the
time. Respond to the negative and forget about it.
Unless you have an over-abundance of negative feedbacks,
they will have little or no effect on your sales. Be an
honest seller, make your customers happy and the
feedback will take care of itself. If you get a high
percentage of negative feedbacks, say more than 2 of
100, that could start to hurt.
Finding your items to sell. The least expensive,
most immediate way to sell is to use a dropshipper.
These companies will ship brand new items directly to
your customer. It is best to find a large resource of
many dropshippers as you will have to look through many
products to find the ones that can truly make you
money. Check out this huge resource of dropshippers
here. The drawbacks are that the companies charge a
small processing fee on each order, and you have to keep
on top of their on hand inventory. That being said,
this is a good way to start with little start up costs.
The positives are that you have many new items to choose
from, you don’t have to ship, you don’t have to buy an
item until you have sold it, and you don’t have to carry
an inventory.
If you want to carry an inventory, you
will want different sources. I believe this is the only
way to really make money. Build an inventory, add new
items, and continue stocking old items that sell well
and over time you will have built a successful
business. You can find sources online. Use a search
engine and type in items you may want to sell. If you
don’t want to wade through everything out there, you can
check out some of my sources, visit my website for
sources at
www.makingmoneyresources.com, I update sources
pretty regularly, visit often, I have my favorites set
up on a rotation.
Another avenue you may want to
explore is a relatively new concept, but has great
potential. I like this product a lot, and it will also
allow you to make money on Ebay without having to sell
anything! Check out this new and innovative idea
here.
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